"Once a page is indexed, the challenge shifts to its position in search results. Ranking is not random it’s determined by hundreds of signals that search engines analyze to decide which results deserve top placement. These signals, often called ranking factors, include elements like relevance, authority, usability, and content quality. While not all factors are publicly disclosed, und... https://www.hatsoffdigital.com/blogs/search-engine-optimization/what-is-seo-and-how-it-works-in-2025-a-complete-guide-to-ranking-higher-on-google