Instead of putting up a huge billboard or launching a high-budget ad, Raymond has launched a creative transit OOH advertising campaign and turned the streets into a wedding venue. Ethnix by Raymond’s latest campaign, ‘Mandap on Wheels’ turned the roads of Gurugram into a transit wedding destination with a decorated mandap, a live band, and an actual wedding ceremony happening. https://www.vigyapanmart.com/blogs/raymonds-mandap-on-wheels-how-a-moving-wedding-mandap-is-redefining-ooh-advertising